The Complete Guide to Building a Sales Pipeline

Get complete visibility of your deals across stages with a sales pipeline.



If every business follows a rigorous sales process, why doesn’t every salesperson hit their targets? Broken sales processes lead to a lack of visibility and hinders salespeople from taking prospects through the entire buying journey. Having a sales process on paper is not enough. Building a robust sales pipeline helps manage deal stages and identify stagnant deals.

On this page, you will learn more about the various stages in a sales pipeline, how to build one for your business, and common mistakes to avoid.

How to choose a good CRM system

So, if you are looking for CRM software that syncs seamlessly with your business, you need to choose wisely. Make sure to tick off all these attributes before qualifying it as the best CRM tool for your business.

Ease of use

  • Effortless implementation
  • Smooth migration of data from spreadsheets or other CRM tools.
  • Intuitive UI that is straightforward and trumps spreadsheets

Value for money

  • High ROI for the money invested in the CRM.
  • Scales as your business grows.
  • Integrates with your other software used for billing, file collaboration, etc.


  • High user rating on review websites such as G2 Crowd and Capterra.
  • Testimonials from existing customers.
  • Instant and dedicated post-sales support.

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Customers say we make an impact

Intuitive comes with a straightforward and intuitive UI that removes the need to wander around applications to get work done.


It has a freemium plan that lets you get started. As your business grows, it scales along with it and gives you more premium features at an affordable price.


You also get free, 24x5 support over the phone, chat, and email—irrespective of whether you’re a free user or a paying customer.